CAPE POND ICE: EXPLORING NEW MARKETS

Cape Pond Ice Branding

CapePondIce.com
Scope of Work
Phase 1: Market Research | Competitor Analysis | Marketing Plan

Project Description

Cape Pond Ice has been harvesting and distributing ice for the past 165 years throughout the North Shore of Massachusetts. Back in 1848, the company literally harvested ice out of local ponds and stored ice in large buildings during the warm months. Markets and distribution has changed dramatically since then, but the dedication of this company has not wavered.

We assisted Cape Pond Ice to evaluate where they currently sit within their market industry, how they compare with their competitors and how to best utilize their key strengths to their advantage. With this Marketing Plan, we were able to step forward into the next phase of the project, a re-designed website to harness more e-commerce sales.