|Central to most marketing strategies is a professional and effective website. A website that shows your best work and assists in your sales.||Websites are essential. Every business should be online. The web is where we go to find things. And to be found online, you need to integrate strategy with design.|
Scope of Work
Brand Strategy | New Website | Membership Database Integration | Train Staff on CMS
The Cape Ann Chamber needed a new website that would add benefits for their current members, expand their outreach to new members and serve as a valuable area resource.
We worked collaboratively with the staff at the Cape Ann Chamber to coordinate a comprehensive branding strategy that serves as a foundation for ongoing advertising materials. From this research and strategy, we developed a new website that offers a huge array of business resources including a robust membership database, an advertising database, community event calendars and a vast amount of information about the Chamber organization. We also trained the staff to manage the website within their office to best utilize their skills internally.